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Chinese billionaire Chen Guangbiao has launched a full bilingual advertising campaign in the New York Times, inviting disadvantaged Americans to join the charity lunch and provide cash guidance.

According to the Chinese media, the ad appeared in the New York Times, announcing that Chen will hold a charity dinner at Loeb Boathouse in New York City's Central Park on June 25 for 1,000. Poor and poor Americans. Each participant will also receive $ 300.

Chen, who is famous for the stage charity stunts, took a picture of himself in an ad placed side by side with the image of Lei Feng, a Chinese soldier from the Mao era, who was celebrated as a citizen model unscrupulous. The title on the picture said, "China's Lei Feng for a new era."

Those who want to join the lunch party need to reply via Hotmail email address.

Chinese billionaire Chen Guangbiao has launched a full bilingual advertising campaign in the New York Times, inviting disadvantaged Americans to join the charity lunch and provide cash guidance.

According to the Chinese media, the ad appeared in the New York Times, announcing that Chen will hold a charity dinner at Loeb Boathouse in New York City's Central Park on June 25 for 1,000. Poor and poor Americans. Each participant will also receive $ 300.

Chen, who is famous for the stage charity stunts, took a picture of himself in an ad placed side by side with the image of Lei Feng, a Chinese soldier from the Mao era, who was celebrated as a citizen model unscrupulous. The title on the picture said, "China's Lei Feng for a new era."

Those who want to join the lunch party need to reply via Hotmail email address.

Chen said he hoped the lunch would show the United States there are Chinese charities 

"There are a lot of rich Chinese billionaires but most of them get their wealth from the speculation of the market and collude with government officials while destroying the environment. "Chen told the South China Morning Post.

Making his fortune from recycling home waste and building materials in China, Chen has been noted by the media in recent years for his dramatic promotional propaganda that drives the causes. charity. He came to the scene of the Lushan earthquake in Sichuan in just a few hours after the disaster had occurred and personally donated the money to the victim.

Chen also tried unsuccessfully to buy the New York Times as part of his ongoing campaign to develop closer ties between the United States and China. He recently expressed his desire for heated debate to buy the piece of paper and fill it with articles on environmental protection and charity.

Founder of the Huangpu Renewable Resources Utilizing the Group, Chen has donated hundreds of millions of dollars to various charities over the years and has made it more than once a list of donors. Asia's head of Forbes.

But not everyone is as generous as Chen.

Jeremy Goldkorn, director of China media research firm Danwei, said, "Chen is a clown whose so-called charity activities seem to include self-promotional stunts such as donating money to the station. North and New York, and air cans for people in China. "

Goldkorn also tweeted that Chen was "the biggest offensive to the Chinese people."

Other critics find it difficult to bring Chen to seriousness when his English-language business card lists a series of unreasonable boom titles, including "Most of the goodwill of China National ".